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Tentree is a lifestyle apparel company founded in 2012 based out of Saskatchewan, Canada and they have a serious awareness of the social and environmental impact manufacturing clothes can have. They created their brand on the premise that every costumer wants to know that they are contributing to the wellbeing of our planet, with that in mind Ten Tree was born. There are few things about Ten Tree that set them apart from every other clothing brand but one thing they do, which was previously unheard of, is plant 10 trees for every item of clothing purchased. From when this blog was posted 9,183,240 trees had been planted, this number is continuously growing every day. Trees are planted in Africa, North & South America and parts of Asia. Two examples are Madagascar, where mangrove forests have been devastated, leaving locals with infertile farm land and completely wiping out thriving ecosystems. Ethiopia, where entire forests have been cut down. This has left the population subject to the effects of flooding, resulting in much of the remaining farmland washing away. Nepal How it works: Receive your code – Every piece of Apparel comes with a unique tag, each with its own tree code specific to your own ten trees. Register your trees – Once your tree code is registered you can track your trees and see where they will be planted. Track your growth – The more codes you register, them ore information you are given about your trees and their impact. If you check out the treemap on Tentree.com you can see where your trees have been planted and how they are benefiting that local area. For example: 1. Employment for locals 2. Regeneration of the soil, so local farmers can save money on fertilizer. 3. Leaves are often used as animal feed. 4. Wood that is a vital source of fuel and warmth in many areas. 5. Mango trees yield fruit providing a food source. 6. If the harvest has a surplus of any of the above the locals can sell to make profit. Tree Planter It is a widely held belief that the garment manufacturing industry is oppressive and irresponsible, Ten Tree is different... “At Tentree manufacturing is one of the key areas where we pursue social equity and environmental sustainability. Not only do we believe that we are capable of changing this; we believe that it is our responsibility to do so. To make a broad sweeping statement that tentree will avoid all international production is to accept that there are issues that cannot be fixed. Instead, we work to change the apparel industry through transparency, dedication, and diligence. Tentree works to promote fair labour practices and safe working conditions throughout the supply chain. We only work with socially and environmentally responsible factories that are WRAP approved, agree to yearly unannounced audits, and abide by our code of ethics. The factories we work with commit to fair hours of work, absolutely no child labour, fair compensation based on local laws, a safe and healthy workplace, and adherence to environmentally conscious practices.” In order to ensure Ten Tree continue to grow their tree planting and sustainability efforts, they have partnered with several not-for-profits across the globe, including the Canadian Wildlife Federation, WeForest, American Forests, Eden Reforestation, Trees for the Future, and more. These relationships have allowed tentree to develop an on-the-ground presence in the areas most in need. As tentree grows, so too does their impact. Every consumer that purchases a tentree branded piece of clothing is showing their dedication to the values the Ten Tree team shares: environmental stewardship, social responsibility, and the hope for a brighter future. Haiti Tentree is a new brand for us here at Rhythm Snow Sports and we are stoked to have them on board. Selling the clothes is how they fund their crusade to make the world a better place, often a crusade that is dismissed as too hard or that one person can’t make a difference. Ten trees being planted in an area that desperately needs them makes such an incredible difference. For anyone who has travelled to Nepal or remote Africa, the impact is clear straight away. For tips on your Snow Sport equipment stay in touch with us: facebook/rhythmsnowsports instagram: @rhythmsnowsports twitter: @rhythmsnowsport

Posted by Emily Dorahy on

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