volcom
farm to yarn
VOLCOM FOLLOWED 27 TONS OF CERTIFIED ORGANIC COTTON FROM SEED TO GARMENTIN ORDER TO DELIVER YOU TRACEABLE, FARM TO YARN PRODUCTS.
Volcom, in partnership with the social enterprise CottonConnect,is launching Farm to Yarn – a socially conscious raw materialsinitiative in India that features certified organic cotton that’straceable back to the farm and that provides social and professionaleducation programs for the farmers and the women in the farming villagesof Maharashtra and Madhya Pradesh, where the cotton was sourced.
IMPROVING FARMING COMMUNITIES' QUALITY OF LIFE WHILE IMPROVING THE QUALITY OF OUR PLANET!
In addition to the social impact benefits, the program featuresintegrity components as well, such as: GMO testing to ensure seeds areGMO-free Tracking of tested seed to farmer, ensuring tested seeds areplanted Linking of farmers to the ginner, ginner to the spinner, spinnerto the fabric mill for supply chain transparency
Organic cotton is better for the planet and its people. When compared toconventional cotton, organic cotton per 1,000 KG of fiber used inapparel results in: 46% less CO2 equivalent emissions (which aresignificant contributors to global warming) 70% less SO2 (SulfurDioxide) equivalent emissions; a driver of soil acidification and, thusacid rain 26% less PO43 (Phosphate) equivalent; a measure ofeutrophication potential (the potential for the creation of aquaticdead-zones) 62% less primary energy demand (PED), measured in MJ, fromnon-renewable sources like petroleum and natural gas that depend onfossil resources The consumption of up to 91% less non-rain water (bluewater) while typically requiring less irrigation
"PARTNERSHIP HAS BEEN THE KEY WORD USED TO DESCRIBE THE SUCCESS OF THISLAUNCH. WITHOUT GOOD PARTNERS ON THE GROUND, A PROGRAM LIKE THIS RARELYSTANDS A CHANCE" - Big Tony Alvarez, Volcom's VP of Gobal Compliance andSupply Chain
"WE ARE TUELY PROUD OF THIS PROGRAM AS IT EMBODIES BOTH ENVIRONMENTALAND SOCIAL BENEFITS. IN ADDITION, IT REPRESENTS ANOTHER STRATEGICMILESTONE IN OUR NEVER-ENDING MISSION TO BE TRUE TO THIS PLANET." - RyanImmegart, Volcom's chief Marketing Officer. For more info, check outthe documentary:
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