VOLCOM FOLLOWED 27 TONS OF CERTIFIED ORGANIC COTTON FROM SEED TO GARMENT IN ORDER TO DELIVER YOU TRACEABLE, FARM TO YARN PRODUCTS.
 
Volcom, in partnership with the social enterprise CottonConnect, is launching Farm to Yarn – a socially conscious raw materials initiative in India that features certified organic cotton that’s traceable back to the farm and that provides social and professional education programs for the farmers and the women in the farming villages of Maharashtra and Madhya Pradesh, where the cotton was sourced.
 
Results
 
IMPROVING FARMING COMMUNITIES' QUALITY OF LIFE WHILE IMPROVING THE QUALITY OF OUR PLANET
 
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In addition to the social impact benefits, the program features integrity components as well, such as:
 
GMO testing to ensure seeds are GMO-free
Tracking of tested seed to farmer, ensuring tested seeds are planted
Linking of farmers to the ginner, ginner to the spinner, spinner to the fabric mill for supply chain transparency
 
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Organic cotton is better for the planet and its people. When compared to conventional cotton, organic cotton per 1,000 KG of fiber used in apparel results in:
 
46% less CO2 equivalent emissions (which are significant contributors to global warming)
70% less SO2 (Sulfur Dioxide) equivalent emissions; a driver of soil acidification and, thus acid rain
26% less PO43 (Phosphate) equivalent; a measure of eutrophication potential (the potential for the creation of aquatic dead-zones)
62% less primary energy demand (PED), measured in MJ, from non-renewable sources like petroleum and natural gas that depend on fossil resources
The consumption of up to 91% less non-rain water (blue water) while typically requiring less irrigation
 
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"PARTNERSHIP HAS BEEN THE KEY WORD USED TO DESCRIBE THE SUCCESS OF THIS LAUNCH. WITHOUT GOOD PARTNERS ON THE GROUND, A PROGRAM LIKE THIS RARELY STANDS A CHANCE" - Big Tony Alvarez, Volcom's VP of Gobal Compliance and Supply Chain
 
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"WE ARE TUELY PROUD OF THIS PROGRAM AS IT EMBODIES BOTH ENVIRONMENTAL AND SOCIAL BENEFITS. IN ADDITION, IT REPRESENTS ANOTHER STRATEGIC MILESTONE IN OUR NEVER-ENDING MISSION TO BE TRUE TO THIS PLANET." - Ryan Immegart, Volcom's chief Marketing Officer.
 
For more info, check out the documentary: